We, at Effective Tours, are always looking for new ideas how to improve our software. Our API is absolutely open, and we will be happy to support you to integrate ET with your own software. The initial idea of Effective Tours is to build a hub where an hotelier can publish all information about his property and use it to connect it to the world.
You can use rates, availability, photos, descriptions and discounts from ET to update a personal web-site of the hotel.
You can integrate an online booking-button with ET and automate the direct booking process for the hotel.
This is the same as NatureVilla.net did.
You can create a tourist agency with your own database of your own hotels and build a site based on them. You can also provide a separate entrance for each hotelier and be always updated. Offer a channel manager as an option and be always updated.
You can create a property management company based on ET cloud. Provide direct logins for your agents and proprietors.